Privacy Policy

  • 1. INTRODUCTION.Hospitality Eyecare Center of Optometry (“us,” “we,” or “Company”) is committed to respecting the privacy rights of its customers, visitors and other users of the Company Website at (the “Site”). We created this Website Privacy Policy (“Privacy Policy”) to give you confidence as you visit and use the Site and to demonstrate our commitment to fair information practices and the protection of privacy. This Privacy Policy is only applicable to the Site and not to any other websites that you may be able to access from the Site, each of which may have data collection, storage and use practices and policies that differ materially from this Privacy Policy.

  • 2. INFORMATION COLLECTION PRACTICES – Hospitality Eyecare Center of Optometry is the sole owner of the information collected on We collect information from our users at several different points on our Site.

      (a) TRAFFIC DATA COLLECTED. We automatically track and collect the following categories of information when you visit our Site: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Site; and (4) types of web browsers used to access the Site (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for marketing purposes or for improving your experience on the Site. We also use “cookies” to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly, and to store your password so you do not have to re-enter it each time you visit the Site.

    • (b) PERSONAL INFORMATION COLLECTED. In order for you to access certain premium, services and to purchase products that we offer via the Site, we require you to provide us with certain information that personally identifies you (“Personal Information”). Personal Information includes the following categories of information: (1) Contact Data (such as your name, mailing address, and e-mail address); (2) Financial Data (such as your account or credit card number); and (3) Demographic Data (such as your zip code, age, and income). If you communicate with us by e-mail, post messages to any of our chat groups, bulletin boards, or forums, or otherwise complete online forms, surveys, or contest entries, any information provided in such communication may be collected as Personal Information.

    • (c) USER CHOICE REGARDING COLLECTION, USE, AND DISTRIBUTION OF PERSONAL INFORMATION. You may choose not to provide us with any Personal Information. In such an event, you can still access and use much of the Site. However, you will not be able to access and use those portions of the Site that require your Personal Information. If you do not wish to receive information and promotional material from us or from some of our partners, you may select the appropriate “opt-out” option each time we ask you for Personal Information.


    Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with third parties, unless such disclosure is deemed reasonably necessary by us to: (a) comply with a court order or other legal process; (b) protect our rights or property; or (c) enforce our terms of service. Your Personal Information is stored on secure servers that are not accessible by third parties. We provide you with the capability to transmit your Personal Information via secured and encrypted channels if you use a similarly equipped web browser.

    • 3.1. USER ABILITY TO ACCESS, UPDATE, AND CORRECT PERSONAL INFORMATION. You may contact us at Hospitality Eyecare Center of Optometry, 164 W Hospitality Lane, Suite 7, San Bernardino, CA, 92408, 909.383.5000, if you wish to: (a) review and update your Personal Information that we have already collected; (b) choose whether or not you wish us to send you information about our company, or promotional material from some of our partners; and/or (c) choose whether or not you wish for us to share your.

    • 3.2. LOST OR STOLEN INFORMATION. You must promptly notify us using the Company contact information in this Privacy Policy if your credit card, user name, or password is lost, stolen, or used without permission. In such an event, we will remove that credit card number, user name, or password from your account and update our records accordingly.

    • 3.3. PUBLIC INFORMATION. The Site contains links to other websites or you may have been referred to this Site from other websites. We are not responsible for the privacy practices or the content of any other websites. We may also make chat rooms, forums, message boards, and news groups available to you. Please understand that any information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.

  • 4. UPDATES AND CHANGES TO PRIVACY POLICY.We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on the Site and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the Site. If you have any questions or suggestion regarding our Privacy Policy, please contact us using the Company contact information in this Privacy Policy.

  • 5. SECURITY.Our Site takes commercially reasonable and legally required precautions to protect our users’ information. When our registration/order form asks users to enter sensitive information (such as credit card number and/or social security number), that information is encrypted using industry-standard software. However, transmissions to the Site may be intercepted and read by others and we cannot be responsible for any such interception. While we use industry-standard encryption to protect sensitive information online, we also take commercially reasonable and legally required precautions to protect user information off-line. All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information.